okay Cupid is evolving exactly exactly exactly how individuals utilize dating apps amid an expansion that is international
TuДџГ§e YД±lmazвЂ™s most recent relationship that is long-term on okay Cupid.
YД±lmaz, a 34 yr old nonprofit worker in Istanbul, Turkey, started up the software and delivered a вЂњlikeвЂќ to the man sheвЂ™d then date for the following two . 5 years, she told Yahoo Finance in a job interview.
They relocated in together per week when they began dating or higher accurately, she stated laughing, he arrived over 1 day and didnвЂ™t keep .YД±lmaz and her then-boyfriend are not any longer together, but her experience is one okay Cupid is trying to reproduce and optimize further for other people through the entire center East and Asia. okay Cupid, owned by the Dallas, Texas based business Match Group, has also been pressing into worldwide areas by offering a far more tailored variety of online matchmaking, predicated on each countryвЂ™s cultural norms and predilections. In shirking the snap that is universal right, swipe leftвЂќ approach familiar to many other items inside the Match brand name profile, okay Cupid is trying to satisfy a niche MatchвЂ™s other brands have actually yet to fill. More particularly, okay Cupid happens to be building down an in depth roster of concerns for users to complete that touch in the ethical, ethical, governmental and social conditions that talk with each certain tradition. Users do not need to answer every solitary concern for their pages, nevertheless the feasible questions number within the hundreds.
That strategy has paid down in nations like Asia, a screening ground for okay CupidвЂ™s more country-specific approach. A spokesperson for Match Group told Yahoo Finance since localizing the product last year, OK CupidвЂ™s downloads in India increased 15-fold, or by 1.4 million, in the three months ended September 2019, outpacing competitor Bumble and local Indian dating app Shaadi. Keep reading